Rabu, 11 Maret 2009

Displaying relevant Ads on your site

Mention your niche keyword in your Title Tag

One great way is to mention your main keyword in the Title tag of your page. This will tell
Google that your keyword must be in integral part of your content; otherwise you wouldn’t
have mentioned it in the title.

Mention your niche keyword several times in the body of your content

Mention your keywords a couple of times in the body of your content. This will tell Google
what your page is all about.

Do Not go overboard with this. If you put your keywords too many times, Google
will think you are trying to spam. Remember, Google is not stupid… so don’t treat them like
they are.

Make your keyword Bold

It also helps to bold your niche keyword, so that it stands out. You can also use H1 tag for
highlighting your keyword. Again, by doing this, Google will feel that the keyword is very
relevant to your site’s content. (don’t go overboard though)

Have descriptive names for your images

If you have images on your page, give relevant names to the image files. For example, if
your site is on bicycle, call your images bicycle1.jpg and bicycle2.jpg and not image1.jpg
and image2.jpg. Also – give a related alt text to the image.

Do not have too much content on your page

This is contrary to what some gurus feel. Having too much of content on the page has got
two disadvantages. Firstly, your keyword density for your main keyword decreases and
Google may not understand exactly what your page is all about.
Secondly, if you have too much of content on your page, your visitors will get everything
they are looking for, and will not be tempted to click on your ads. This will adversely affect
your CTR

Use a descriptive file name

This tip is often overlooked by webmasters. But it’s quite effective. If your page is on
bicycles, call your page www.yourdomain.com/bicycles.htm and not
www.yourdomain.com/bi.htm

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