Ad Formats and Their Placement

Google provides dozens of ad formats that you can use on your site. These ads are of different
sizes. Some of them are completely ineffective. But some are really powerful.

Once you knowwhat kinds of ad formats to use, you should take care of placing them at the right places. If theyare not placed strategically, they will not be clicked on often enough.
Here are some tips to choose the best kinds of ad formats and optimum placements

Use Large Rectangle (336 x 280) as your primary Ad format
The Large Rectangle (336x280) works like a charm because it has proven itself to be the best
performing format. If you place it “above the fold”, its magic!

Use Wide Skyscraper (160 x 600) on the Left/Right border
The Wide Skyscraper 160 x 600 performs very well on the left or right side of your screen. I preferputting it on the left side because it gets seen more than the right side...