his is one of the most important tips to increase your CTR. The term “above the fold”, comes from newspapers. Any news above the fold on the front page of a newspaper will be read more than any other part of the newspaper. The same rule applies to AdSense too.
Here, “above the fold” means the top position of your screen that is visible without the user
having to scroll down. So if you place your ads “above the fold”, it will be visible to everyone, and
they won’t have to scroll down. Your Ads are therefore more likely to get clicked. Also, the area
above the fold loads before the rest of the page. So this is by far the best location for AdSense Ad
placement.
Here, “above the fold” means the top position of your screen that is visible without the user
having to scroll down. So if you place your ads “above the fold”, it will be visible to everyone, and
they won’t have to scroll down. Your Ads are therefore more likely to get clicked. Also, the area
above the fold loads before the rest of the page. So this is by far the best location for AdSense Ad
placement.
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