Google Adsense

How much will I earn through this program?

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The Google ads you are able to display on your content pages can be either cost-per-click (CPC) or cost-per-1000-impressions (CPM) ads, while AdSense for search results pages show exclusively CPC ads.

This means that advertisers pay either when users click on ads, or when the advertiser's ad is shown on your site. You'll receive a portion of the amount paid for either activity on your website. Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks.

The best way to find out how much you'll earn is to sign up and start showing ads on your webpages. There's no cost, no obligation, and getting started is quick and easy. You can sign up now from the AdSense home page at https://www.google.com/adsense .

Once you're a part of Google AdSense, you can view your earnings at any time by logging in to your account at https://www.google.com/adsense and clicking the Reports tab. You'll be able to see the total number of page and ad unit impressions, ad clicks, clickthrough rate, effective CPM, and your total earnings so you can get an idea of how well the program is performing for you and how much you can expect to earn over time in the program.

What is Google AdSense?

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Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money. Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages. Learn more about AdSense for content.

It's also a way for web site publishers to provide Google search to their site users, and to earn money by displaying Google ads on the search results pages. Find out more about AdSense for search.

The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages. So go ahead and try this program. If you comply with our program policies, just complete our online application and select either or both of AdSense for content pages and AdSense for search. One application gets you approved for both AdSense and AdSense for search - you can decide to use any combination of these products on your pages.

We'll review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your webpages.

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All of these ideas will make your ads more clickable while still abiding by Google’s current TOS.
To learn more on how you can turn your mediocre AdSense income into a real continuous flow
of earnings :

All the best,

Matt Callen & Hadi bachtiar Rahardjo

Make the color of your URL and the color of your ad’s text the same

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What color palettes are the most successful

If you want the biggest revenue impact for the smallest effort, we recommend optimizing your color palettes. Choosing the right palettes can mean the difference between ads your users will notice -- and click -- and ads they'll skip right over.

We've outlined a few strategies below that are designed to decrease ad blindness, the tendency for users to ignore anything that's separate from the main content of your site. By making these changes, you'll be making your ads more visible to users. The goal isn't to confuse users into thinking ads are content, but to get users to see and read the ads so they can click on those that interest them.

The color strategy you should use on your site varies depending on the ad placement and the color of the background where the ads are placed. Review the table below for a quick reference about which strategies we suggest will work well on your site.

Let's briefly define the three techniques you can use to design color palettes that will be successful for your site:

To blend, make the background and borders of your ads the same color as the background of your page where the ad is placed. If your site has a white background and you don't want to spend a lot of time choosing ad colors, we recommend using our pre-designed Open Air palette.
To complement, use colors that already exist on your site, but don't match the background and borders exactly where the ads are placed.

To contrast, choose colors that stand out against the background of your site. Contrasting is recommended only for sites with dark background, so we suggest using a palette with white background, white borders, and blue titles

For most color techniques, we recommend using colors for your ad text and links that already exist on your site. For example, if the links on your site are all green and your text is black, use green links and black text in your ads as well. Since most users are accustomed to seeing blue links, you might also try using blue.

In general, use common sense when choosing your color palettes. If your site's main colors are pastels, don't design ads that are all primary colors. Users won't click on ads that are visually offensive.
Even if your ads are designed perfectly, the techniques above might not work for a couple reasons:
Does your site have mainly repeat visitors?If your visitors come back day after day, they'll likely become blinded to the position of the ads over time, regardless of the ad colors. Try rotating colors or occasionally switching the location of your ads on the page.

Does your site have a lot of ads and busy content?If your site is filled with ads or packed with loads of competing content, chances are that you'll need to use more visually arresting colors to make your ads catch a user's eye. If the techniques above aren't getting results for you, try using more prominent palettes

Tip for making your ads visible: open your page and give it a quick glance, putting yourself in the mindset of a regular user. Do the ads draw your attention, without being garish? Would you be likely to notice and read them, or do your eyes glide right past them? Try to find a balance between ads that overwhelm your content and ads that your users won't even see. Imagining you're a user, look at the examples below.

Would you notice the ads in these implementations?

his again, is often overlooked. If the color of your ad text is the same as the color of your ad URL,
it will make the URL blend, or melt, thereby making your blue link more visible.

Change the Link color to Blue.

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his has proven to have a positive impact on my CTR. This is because the color Blue symbolizes a
link. We have got used to seeing links in blue. So if your ads have a clickable blue link, they are
more likely to get clicked.

Remove additional titles like “Sponsored Links” or “Advertisements”

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Google allows you to mention titles like ‘Sponsored Links’ or ‘Advertisements’ above your
AdSense ads. I suggest you do not mention anything like this at all.

Why would you want to tell your visitor that they are Ads when Google already displays ‘Ads by Gooooogle’? So don’t addany additional text around the ads that will show your visitor that they are advertisements…Google already does this for you.

Provide ample free space around your ads

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Do not make your ads look cluttered. Have enough free space around them to make them look
neat.
And if you have blended it well, your CTR would see an instant jump.

Image ads increase variety and competition

By choosing to display image ads in addition to text ads, you can help ensure that you'll have all available advertisers bidding to appear on your site. Both text and image ads will compete in the same auction to display on your pages, and we'll automatically display the ad(s) that will be most effective for you on your site.
Interested in giving image ads a try? Make sure when you're creating a new ad unit, your ad type preference is set to text and image ads. Then, test the image ad option on a small subset of your pages for at least 2 weeks and track the progress using channels. This will allow you see whether image ads are effective for you.

Remove the border of your ad

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Again, this follows the same principle as above. If you put a border around your ad, they will look
like ads. They will scream aloud, “This is an ad!” And this will kill your CTR.
If you remove the border, they will blend with your content.

You might think this is something trivial but many people report a massive increase in their CTR,
just by removing their border. So let the border go by having a similar color as your background

Make the background of your ad the same as the background of your

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If the background of your web page is white, make sure the background of your ad is white too.
Our main aim is to make the ad not look like an ad. If they look like an ad, they will not be clicked upon.

No one wants to click on Advertisements, right? We want our ad to look as if it’s a part of
our content. So make sure the background of your ad is the same as that of your page. This will
do wonders for your CTR.

Formatting Your Ads

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As a rule of thumb, wider ad formats tend to outperform their taller counterparts, due to their reader-friendly format. Readers absorb information in thought units (that is, several words at a time). The wider format lets them comfortably read more text at a glance without having to skip a line and return to the left margin every few words as they would be forced to do with a narrower ad. The wider ad format also lessens the likelihood of readers leaving the ad unit altogether.
If positioned well, these ad formats can increase your earnings significantly. The formats we've found to be the most effective are the 336x280 Large Rectangle, the 300x250 Medium Rectangle, and the 160x600 Wide Skyscraper. Keep in mind that while these ad formats typically perform well, you should use the format that best complements your pages.
Tip for making the most of a little ad space: Try one of our streamlined link unit formats, shown below. These formats are lean, mean, and versatile enough to fit in locations normal ads don't.

we have all got something called “ad-blindness”. That means we have been sub-consciously
conditioned to ignore ads. Most of the time we completely ignore banners on web pages. We run
away from anything that remotely resembles an ad.

The same is with AdSense. If we want to make our ads noticed, we have to make sure that they
do not look like blatant Advertisements. We have to format our ads so that they seem to be a part of our content.
Once your ad blends with your page and your content, you will see amazing CTRs.

Here are some tips to properly format your ads so that they don’t look like blatant ads.

Do not neglect the bottom of your page!

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if you have followed the above points, you will find that most people click on the ads above the
fold. But there will be some who will go down the page. And when they reach the end, they
normally think “what next?” To help them, we should have an AdSense Ad to bid them farewell!!
By placing an AdSense ad at the end of the page they will often click it!

Try not to have any other links “above the fold”

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This may not always be possible. But if you can, remove all links that are “above the fold”. The only links displayed should be your AdSense Ads.
By having any other link, you are giving your visitors the option of clicking on them. This will decrease your CTR.
If you do not have any other links,your visitors will sub-consciously be forced to click on your AdSense Ads. This will shoot up your CTR.

Have your Ads above the fold

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his is one of the most important tips to increase your CTR. The term “above the fold”, comes from newspapers. Any news above the fold on the front page of a newspaper will be read more than any other part of the newspaper. The same rule applies to AdSense too.

Here, “above the fold” means the top position of your screen that is visible without the user
having to scroll down. So if you place your ads “above the fold”, it will be visible to everyone, and
they won’t have to scroll down. Your Ads are therefore more likely to get clicked. Also, the area
above the fold loads before the rest of the page. So this is by far the best location for AdSense Ad
placement.

we also have Search Boxes!

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we also have Search Boxes!

Don’t forget that Google also provides us Search boxes that we can put on our site. Do not put
them above the fold. But those in a less prominent place further down the page. Bottom of the
page or somewhere on the left side below the fold is perfect.

How do I earn with AdSense for search?
AdSense for search lets you offer your users Google web search directly from your pages. By placing an AdSense for search box on your site, you'll generate earnings from ad clicks made by users on the search results pages.
You won't, however, receive revenue from user searches through your AdSense for search box. When users perform searches on your site, but choose not to click on the ads on the search results pages, you will not receive any earnings.

Do not expect much money from Search boxes, but anything that comes in extra counts!

Do not neglect the Link Unit!

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A Link Unit is one of the most under-utilized ad formats. But if used correctly, and in the right
position, it can be really profitable format if put in the right place. It is supposed to be placed
near your navigation menu. Most people will think it’s a part of your navigation menu and
automatically read it. And if the ads being served are very relevant to your niche, they will click on it!
Try using a Link Unit format that has 4 keywords in them. This is because the size of the ad text
would be slightly bigger, and look more like a navigational menu. Also make sure to make the
border color blend with your website’s background

Ad Formats and Their Placement

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Google provides dozens of ad formats that you can use on your site. These ads are of different
sizes. Some of them are completely ineffective. But some are really powerful.

Once you knowwhat kinds of ad formats to use, you should take care of placing them at the right places. If theyare not placed strategically, they will not be clicked on often enough.
Here are some tips to choose the best kinds of ad formats and optimum placements

Use Large Rectangle (336 x 280) as your primary Ad format
The Large Rectangle (336x280) works like a charm because it has proven itself to be the best
performing format. If you place it “above the fold”, its magic!

Use Wide Skyscraper (160 x 600) on the Left/Right border
The Wide Skyscraper 160 x 600 performs very well on the left or right side of your screen. I preferputting it on the left side because it gets seen more than the right side...

Displaying relevant Ads on your site

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Mention your niche keyword in your Title Tag

One great way is to mention your main keyword in the Title tag of your page. This will tell
Google that your keyword must be in integral part of your content; otherwise you wouldn’t
have mentioned it in the title.

Mention your niche keyword several times in the body of your content

Mention your keywords a couple of times in the body of your content. This will tell Google
what your page is all about.

Do Not go overboard with this. If you put your keywords too many times, Google
will think you are trying to spam. Remember, Google is not stupid… so don’t treat them like
they are.

Make your keyword Bold

It also helps to bold your niche keyword, so that it stands out. You can also use H1 tag for
highlighting your keyword. Again, by doing this, Google will feel that the keyword is very
relevant to your site’s content. (don’t go overboard though)

Have descriptive names for your images

If you have images on your page, give relevant names to the image files. For example, if
your site is on bicycle, call your images bicycle1.jpg and bicycle2.jpg and not image1.jpg
and image2.jpg. Also – give a related alt text to the image.

Do not have too much content on your page

This is contrary to what some gurus feel. Having too much of content on the page has got
two disadvantages. Firstly, your keyword density for your main keyword decreases and
Google may not understand exactly what your page is all about.
Secondly, if you have too much of content on your page, your visitors will get everything
they are looking for, and will not be tempted to click on your ads. This will adversely affect
your CTR

Use a descriptive file name

This tip is often overlooked by webmasters. But it’s quite effective. If your page is on
bicycles, call your page www.yourdomain.com/bicycles.htm and not
www.yourdomain.com/bi.htm

20 PowerfulWays to Boost Your AdSense CTR

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Most people think that just by placing the AdSense code onto their website will start earning
them big checks! I am not ashamed to admit that even I thought the same when I was new. But I soon realized that if I do not optimize my Ads, it is impossible to achieve a good income from
AdSense.

In order to earn big AdSense checks, you have to have a good CTR (Click Through Rate).
CTR is the number of clicks an ad receives divided by the number of times the Ads are shown.A
high CTR means more people are clicking on your Ads.
In this article I would like to share everything I have learned to boost my Google AdSense CTR –
much of which was taught by Matt Callen through his AdSense course. If you follow these tips,
you will see an instant jump in your CTR.

In order to achieve a very high CTR (20% +) it is important that the following points are taken
care of:
Google should serve Ads relevant to your niche.
You should have the right kinds of Ad formats place in the right places
Your Ads should be properly formatted
If you take care of all the three points above, you are guaranteed to have a CTR greater than 20%

We have to ensure that the ads that are being served by Google are closely related with your
content.This is very important because if your ads are not relevant your visitors will not click on
them.Here are some tips to ensure that Google displays relevant Ads on your site

Receive $25 per click

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Agreed, there are times when I do receive $25 per click, but those are incredibly rare cases.And
those same keywords often give me 10 – 20 cents the next day.

So you can NEVER BE SURE how much a click would earn you.
How much Google will pay you depends on factors such as your landing page, your content,
Google’s smart pricing, the Advertiser’s cost of that keyword, and various other factors that are
beyond our control.

This is what you SHOULD do instead...
Build your sites according to high-paying **niches**.
If you get hold of any keyword lists from any site, you will notice that most of these keywords are about finance, health, lawyers, business etc.

These niches are generally profitable because advertisers here have got money to spend on
Adwords.And hence they are generally profitable for the AdSense Publisher too.

So build your sites based the high-paying niches, and even more importantly, their sub-niches.
This doesn’t mean other niches are not profitable.Many are. But the high-paying niches are
where our focus should be.

With that being said, you should try to focus on the sub-niches of these high-paying main niches.
Why? Because the competition for those sub-niches is remarkably lower than it is for the main
niche.

So you want to know the secret of succeeding in AdSense?
1. Select several such profitable niches
2.Make websites for these niches
3.Drive traffic
4.And yes, don’t forget to regularly track your cost/earnings ratio
That’s exactly what I have done.And my AdSense business

The Truth

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Google never discloses what percentage it will pay to the AdSense Publisher.And there are too
many factors involved which determine how much Google will pay you.
As I mentioned above, if Google paid everyone 50% on a keyword costing $50, you would
become filthy rich in no time.Oh!Wish life were so easy!
For many so-called high-paying keywords, Big G sometimes pays me not even 10 cents.Can you
believe that?
Yes that’s true. Less than 10 cents for a HIGH paying keyword.

A secret About High-Paying AdSense Keywords

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You will find many sites that will sell you lists of “High-paying AdSense Keywords” or list of
keywords that will “Sky-rocket your AdSense earnings overnight”.
They make you feel that if you purchase their list and design your sites based on these keywords,

your AdSense earnings would touch the sky.
According to them,Google pays you around 50% of the keyword cost. So if someone clicks on
the ad, for a keyword costing $50, you will earn around $25...Cool!
But not so cool! This isn’t how it works…

If it were that easy, you would find gazillions of AdSense success stories.Things are not so simple

Currently I have more than 150,000 keywords that I use to drive traffic to my sites. So maybe, Iknow a thing or two about AdSense and keywords.

Every day when I look at my stats I know what the real truth is. And the truth is not what you
think.